Recent Work
Using Audio to Communicate a Unique Selling Point Near and Far
With the launch of Aftermarket Insights, a brand podcast for the automotive aftermarket, the goal was to create a marketing channel that focused less on branding and more on relevance and authenticity. As a result, the information-packed episodes led to increased thought leadership and brand awareness within the industry. See how the podcast performed.
How a Simple Quiz Generated 6,400 Qualified Leads for a B2B Funnel
The 'Back to Basics' Sweepstakes generated more than 19,000 page views and 6,400 entries. The secret to the contest's success was an exhaustive focus on the customer, from conception to execution. See how the contest connected.
A Fake Product Campaign Delivers Real Engagement on April Fools' Day
By delighting our audience, the TechSmart Taco Holder campaign re-engaged inactive email subscribers, increased awareness for a real product release, and increased engagement with new and existing customers. See how the campaign delighted.
Utilizing Integrated Marketing to Amplify an Important Product Launch
When the popular Blue Streak brand relaunched, I oversaw a fully integrated campaign that consisted of dozens of marketing channels—including print, video, and digital—to raise awarness and increase web traffic. See the many, many channels utilized.
Delivering High-Value Content with 100,000 Magazine Advertorials
What began as a 'what if' during a brainstorm session turned into Pro Training Magazine. The eight-page advertorial featured informative articles, in-house creative for key products, as well as announcements for important company initiatives. Best of all, we inserted the high-value content into Motor Age magazine, a popular industry magazine. See how the advertorial came to be